Retail South Africa

Represent Cape Town, South Africa

British luxury streetwear brand Representwill officially open its first African flagship store at Cape Town's V&A Waterfront on 15 August 2026, marking the brand's first physical retail presence on the continent. The 175-square-metre flagship, located at 7217, Upper Level, Victoria & Alfred Waterfront, represents a major milestone in the global expansion of the brand founded in 2011 by brothers George and Michael Heaton, whose commitment to premium craftsmanship and contemporary streetwear has earned Represent a loyal international following.

Location: 7217, Upper Level, Victoria& Alfred Waterfront,

Opening Times: Open Monday–Sunday, 9am–9pm

The new store reflects Represent's clean, premium aesthetic and will feature the brand's latest collections alongside a dedicated 247 space showcasing its elevated everyday essentials.

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