247 FW26
Launching 05.08.2026
247 FW26: The Next Generation of Performance Wear
Two years of testing, tweaking and refining before FW26 was ready.
The result is the most technically advanced collection the brand has released, a 36-piece dual-gender range built around a single idea: kit that performs through the hardest training and still looks right on the street.
Available Wednesday 5th August.
"FW26 is a brand-new chapter for us. It's been two years in the making, a relentless process of athlete-led testing, tweaking and refining"
"The divide between pure performance and lifestyle has vanished. Our community wants apparel that performs flawlessly through the most demanding sessions without looking out of place on the street. That's exactly what we've delivered."
- Matt Shotton, Head of 247.
New Material, Tested on 247 Athletes:
DNA is your everyday technical base. The Dri-Release tees and brushed-back sweatpants deliver exceptional softness and comfort for rest days, recovery and low-intensity training.
The Ignite and Fallen Angel styles carry the Represent graphic language into 247 with the use of heavy loopback cotton in vintage washes.
On the women's side, the On A Mission bra and legging takes on high-intensity training with maximum support, while Restore softens things off for lower-impact days and recovery.
Ghost is the running capsule, built for raceday. Half tights, singlets, shorts all engineered for lightweight distraction free performance, with reflective branding and secure storage.
Finally, the Hybrid Running Shell completes this drop - a tailored run layer with thumb loops and mesh ventilation for when the weather turns mid-session.
From training to racing, to everyday
DNA is the everyday technical base, the Dri-Release tees and brushed-back sweatpants you wear on repeat. Ignite and Fallen Angel bridge into lifestyle, heavy loopback cotton in vintage and stained washes carrying the Represent graphic language. On the women's side, On A Mission takes on high-intensity training with maximum support, while Restore softens things off for lower-impact days and recovery.
The Ghost kit is built for race day:
Ghost is the running capsule, stripped back to speed. Half tights, singlets, shorts and a 2-in-1, all cut in that lightweight graphene fabric with a second-skin feel, reflective branding and storage that disappears into the garment.
The Hybrid Running Shell tops it off, a tailored run layer with thumb loops and back mesh ventilation for when the weather turns mid-session.
Discover 247 FW26
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