REPRESENT x Bleckmann

REPRESENT x Bleckmann


Rapidly growing streetwear brand Represent chooses Bleckmann as its logistics partner

Fast-growing British clothing brand Represent now counts on e-commerce specialist Bleckmann for its inbound logistics, fulfilment and distribution. Bleckmann dedicates 950 m² of its distribution centre in Grobbendonk (Belgium) and 800 m² in its Magna Park distribution centre (UK) to Represent Clothing operations.

Represent, created at college in 2012 by two brothers George and Michael Heaton, sells mainly through e-commerce, temporary events and key retail partners worldwide. The Manchester-based brand is a global staple within the realm of streetwear, showing in London, Milan and New York and being worn by Dua Lipa, Khloe Kardashian, Justin Bieber and 2 Chainz.

A highly reliable and innovative e-fulfilment partner is essential for the growing British streetwear brand. They sought and found this in Bleckmann, the market leader in fulfilment services for fashion and lifestyle brands with a strong base in Europe.


Operations for Represent went live in January 2022. The brand is fully serviced from two fulfilment centres: Grobbendonk (Belgium), where 950 m² of the distribution centre are reserved, and Magna Park (UK), where 800 m² are used. Bleckmann can flexibly expand these areas and operations to provide maximum support for future growth.

The young, creative brand can count on considerably shorter lead times from the start of the cooperation. Their customers can order online later and still get earlier deliveries in continental Europe and the UK. Other services provided by Bleckmann include intake, inspection and storage of all incoming goods, customs administration, returns of ordered goods, and more. Bleckmann provides a true end to end solution to support ambitious growth of the Represent brand.


Represent speaks of its most significant partnership, for which they want to make sure the foundations of the relationship are rock solid for now and for the long term future.

James Gullick, General Manager at Represent: “We are delighted to get this deal over the line and believe we’re at the start of a strong and key partnership. The understanding and compassion for the sudden changes of plan have been a big relief, which speaks volumes for the Bleckmann team. I thank them for being so supportive. Their assistance throughout has been first class. It’s truly been a pleasure dealing with Bleckmann. I look forward to working together as we grow and develop in the coming years.”

Director Sales at Bleckmann Fashion & Lifestyle Logistics: “It gives me great pleasure to announce our partnership with Represent. The Represent team are true entrepreneurs and our discussions leading to our partnership in both Europe and UK have been very pleasant at every stage of the process. This is a great brand that is gathering pace globally and we are delighted to be able to support their global strategy moving forward”.