REPRESENT

247 FW26

Launching 05.08.2026

247 FW26: The Next Generation of Performance Wear

Two years of testing, tweaking and refining before FW26 was ready.

The result is the most technically advanced collection the brand has released, a 36-piece dual-gender range built around a single idea: kit that performs through the hardest training and still looks right on the street.

Available Wednesday 5th August.

"FW26 is a brand-new chapter for us. It's been two years in the making, a relentless process of athlete-led testing, tweaking and refining"

"The divide between pure performance and lifestyle has vanished. Our community wants apparel that performs flawlessly through the most demanding sessions without looking out of place on the street. That's exactly what we've delivered."

- Matt Shotton, Head of 247.

New Material, Tested on 247 Athletes:

The real step forward this season is in the materials.

The Ghost running line is spun from a graphene fibre, knitted light and blended into the filament itself, so its natural thermoregulation and anti-bacterial properties don't wash out over a season. Alongside it, a two-year collaboration with Polartec brings the brand's Power Shield membrane and Alpha active insulation into the collection, weather protection and adaptive warmth built for volatile winter training.

Every piece was worn by TEAM 247 through a full block of training and racing, from hybrid fitness athletes and endurance runners to two Olympians.

Jake Dearden ran the Ghost line through his sub-2:19 marathon project. Andy Butchart, Alfie Manthorpe and Russ 'Hardest Geezer' Cook put the layers through the exact conditions they were built for.

Partnering up with polartec has levelled up our layers for the cold, carrying 10Kmm waterproofing, windproofing membranes across the windbreaker, gilet, puffer and pant, while the Alpha Hoodie and Gaiter handle stop-start cold with insulation that regulates as you move.

The Trail windbreakers and waffle mid layer round out the lighter, water-resistant end for outdoor sessions.

From training to racing, to everyday

DNA is the everyday technical base, the Dri-Release tees and brushed-back sweatpants you wear on repeat. Ignite and Fallen Angel bridge into lifestyle, heavy loopback cotton in vintage and stained washes carrying the Represent graphic language. On the women's side, On A Mission takes on high-intensity training with maximum support, while Restore softens things off for lower-impact days and recovery.

The Ghost kit is built for race day:

Ghost is the running capsule, stripped back to speed. Half tights, singlets, shorts and a 2-in-1, all cut in that lightweight graphene fabric with a second-skin feel, reflective branding and storage that disappears into the garment.

The Hybrid Running Shell tops it off, a tailored run layer with thumb loops and back mesh ventilation for when the weather turns mid-session.