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247 ATHLETES: RUSS COOK
247 Athlete: Russ Cook "Hardest Geezer"
"Being part of the 247 team is about more than clothes. It’s about living the lifestyle, pushing the limits, setting standards, and inspiring others to get after it. I’m proud to be in the mix with an elite crew who don’t just talk about it, they live it."
WHO IS RUSS COOK AKA THE HARDEST GEEZER?
I’m Russ Cook. In 2024 I became the first person to run the entire length of Africa, 16,300km from the southern tip to the northern tip. For me, adventure isn’t just a hobby: it’s my life’s work.
“I’m here to inspire people to take on the adventure of their life, whatever that looks like for them.”
For Russ, training is every day, no excuses. That means kit needs to go the distance. 247 fits into that perfectly.
"It’s gear that holds up whether I’m chasing marathon splits in the UK, grinding ultras through the Sahara, or climbing mountains in the cold."
ALWAYS MOVING. ALWAYS 247.
When I’m at home, it’s usually a jogger, hoody combo. When I’m away, it changes, desert heat calls for tanks, but in Iceland it was all about the heavier layers and jackets. It’s versatile kit for a lifestyle that never stays still.
I usually travel light, but when you’re putting your body through marathons every day, certain things are non negotiable:
• 247 socks, I’ve burned through hundreds of pairs running Africa. Fresh socks are like a fresh start. We go again.
• Shoes, for Africa I went through 30+ pairs, in New Zealand another dozen. Always a rotation.
• Utility vests, essential for staying armed with sweetie’s & electrolytes .
• Recovery slides, when the workouts are done it is time to free the slugs.
That’s basically my suitcase: enough to run, enough to recover, and nothing extra.
What can’t you go without?
• Utility vest, pockets, water, gels, survival.
• Sports watch, data drives improvement.
• 247 cap or bucket. I am ginger after all.
247 Run
A minimalist, stripped back capsule, returning to the core of 247.
TRAINING & RECOVERY WITH RUSS:
Recovery is the difference between one big effort and lasting the distance:
• Hydration, litres of water every day
• Blister prevention, tape and fresh socks
• Muscle pain, 8 hours sleep stretching, yoga when I can
• Arc 3 recovery slides, feet thank me every time
If you’re training like an athlete, recover like one. That’s where consistency is won.
WELCOME TO 247:
"Being part of the 247 team is about more than clothes. It’s about living the lifestyle, pushing the limits, setting standards, and inspiring others to get after it. I’m proud to be in the mix with an elite crew who don’t just talk about it, they live it."
RUSS COOK – HARDEST GEEZER
247 By represent
A minimalist, stripped back capsule, returning to the core of 247.
