The Black Friday Collection.

Black Friday tradition rolls in once again, since 2016 we've housed a black friday new collection launch, and this year that's no different.

“The black Friday collection this year is not about a theme or story, it’s about conviction, it’s a curation of pieces we felt were missing from the year of launches.”

- George Heaton, Co-Founder and Creative Director

 

The Curation

This collection is a dark, minimal curation that prioritizes versatility and innovation over thematic cohesion. Every piece tells its own story, from technical innovations in jersey construction to bold experiments with printed denim.

 

What’s in the BF collection? :

“It’s slack pants., it’s progressive Heaton denim, it’s dual-layered Jerseys, it’s winter mules and heavy wool overcoats.”

Slack Pants - The Everyday Essential

A staple of the collection, we've focused on the tailored-to-balloon silhouette, to work as an alternative to denim for evening events or to be worn casually.

We've added darts in the knees, which is a feature seen throughout many of our denim jean designs, these work to keep the shape of the slack pant, causing more of a parachute effect.

Finally we wanted this to work with multiple shoe styles so we've widened the bottom of the slack pant to sit nicely ontop of your shoes.

Shotgun Chaps Denim:

From sourcing chaps in a vintage store in LA, to printing them onto the demin, we've created a new way of thinking and designing denim.

After discovering a pair of chaps in a Los Angeles vintage store, rendered in matte black leather with a striking silhouette, rather than simply archiving the inspiration, we saw an opportunity to translate that energy into something entirely new.

The vintage chaps were shipped to our factory in Italy with a specific brief: recreate this exact aesthetic on the brand's signature Heaton denim.

Through heat transfer printing, we've managed to translate the leather texture and hardware details of the trouser chains directly onto denim, creating a one-to-one recreation that maintains all the visual impact of actual chaps without the weight or restriction of layered leather.

This creates a fascinating trompe-l'oeil effect where the chains appear to be part of the denim itself, blurring the line between print and reality.

Double Layer T-shirt & Sweatshirt - Technical Innovation

A new dual layer has been implemented into our t-shirts, sweatshirts, hoodies and pull over coats.

The dual layer not only keeps the cold off you through winter, but follows a style that keeps to the cropped / dropped theme we've been influcenced by.

These tops feature our script branding as seen on the england caps and bubble hem construction that hides the cuffs and elastication internally creating the appearance of a loose, flowing hem that's still securely fitted to the wrists and wasit.

Arch Panel Overshirts and Coats - Architectural Tailoring

A new Two-panel construction without shoulder seams, giving it a batwing drape effect, for volume into the body not just the shoulders and arms

Double layer creates a billowed comfort and style that sustains heat and protects against the cold whilst remaining lightweight.

Winter Footwear Redefined

Elevating The HTN:

The HTN silhouette has become one of Represent's most recognisable designs, and this edition doesn't put the brakes on this.

The final execution offers two colorways:
- A rich brown pony fur that adds warmth and texture
- A jet black version that maintains the sleek, minimal aesthetic that we're known for.

The Winter Mule Returns:

The first version takes a technical approach with a waterproof nylon outer shell paired with hairy suede details. This also features a fur insert providing warmth, making this a functional choice for harsh weather without sacrificing style.

The second version strips things back to pure aesthetic. An all-black hairy suede outer, also waterproof, creates a more refined silhouette. A favourite of Georges, particularly when styling it with the collection's black slack pants. The combination creates a cohesive monochrome look that feels intentional and refined.

Releasing this Black friday - 28.11.2025

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