247 athlete: HERCULES NICOLAOU
"247 Being part of the 247 team is an honour. Being surrounded by savages who dominate their field only brings out the best in me. For me, my strength has always been my mindset and my mental strength."
- Hercules NicoLaou
WHO IS HERCULES NICOLAOU
Hercules Nicolaou- ultra runner, entrepreneur and an advocate of daily discomfort.
"247 / 365"
"For me training isn’t all about just physically trying to be the best, but it’s about trying to better myself in all areas of my life. That doesn’t stop when the run ends, its an ethos to I carry with my outside the physical work too. "
The mission for Herc is to be the best that he can be and that’s what everyone at 247 stands for.
WHAT 247 PRODUCTS ARE IN YOUR DAILY SELECTION?
2 in 1 trail shorts are my favourite, so comfortable to run in.
Ombre race socks for race day
The new 247 minimal belt is the best running belt I have ever used.
For ultra’s i’ll always have my chest rig too.247 Motion tanks whenever the suns out and 247 training jacket in the winter
What’s in your suitcase for a sporting event?
Speed Shoes/Carbon plates & Comfort/Stabiliy Shoe on the feet.
One pair half a size up if its a multi day run because the feet usually swell.
247 boxers (so comfy)race socks, way too many pairs
I am an overpacker marathon race shorts 247 cargo half tights
Ipod mini & Beats headphones 247 headband if racing,
247 hat if its a slower ultra.
247 Run
A minimalist, stripped back capsule, returning to the core of 247.
HERCS' MUSTS & RECOVERY
When Herc packs for a trip or heads out for training, his essentials list is a mix of performance tools and personal favorites. Sodium Sleep Sachets and Electrolyte drinks keep him fueled and rested, while his Whoop tracks every metric that matters.
"Im a big believer in keeping it simple. 8 hours sleep Rehydration and replenish lost sodium"
Nutrition & Recovery
"I'm a big sweater so this it's important i replish the salts and sodium that've lost. I do sauna 3 times a week Arc 3 slides after big feats "
Keeping a clean diet is also a major play in even if it just Steak and Eggs everyday""
Running recovery and Circulation
To promote circulation Herc hits the sauna three times a week to speed up his recovery, and he's always wearing his Arc 3 slides after big feats to give his feet the support they need.
THE 247 TEAM:
"Being part of the 247 team is an honour. Being surrounded by savages who dominate their field only brings out the best in me."
"For me, my strength has always been my mindset and my mental strength. My ability to keep my mind in check and to continue pushing is what I believe earns me a seat at the table (and my ability to not sleep for days on end lol). "
"The team is a unique one, everyone has so much respect for each other that it makes you want to push harder. I’ve got my eyes on a few big races next year in the ultra space as well as breaking some distance records and I know I’m in the right team to make them goals reality."
- Herc
247 By represent
A minimalist, stripped back capsule, returning to the core of 247.













































