Owners Club Reimagined

Introducing Owners Club reimagined

A 33 piece collection of owners club garments for men and women, redesigned to introduce a new era of design and style. Remaining powerful this new angle is designed for comfort that explores new details and structure of the garments that have been featured throughout this year.

When we introduced Owners Club in 2020, it immediately transformed how people saw our brand. Up until that point, we'd always kept our branding subtle, with hidden placements throughout, rather than a bold logo on the front or back of our pieces.

The collection marked a turning point for us, essentially creating a distinct entity within our company. Today, Owners Club represents a huge part of our collection all these years on, with the Black Hoodie and Tee alone have broughton thousands into the community.

“I believe this is our best collection yet. Everyone who’s seen it in the studio feels the same. It keeps the essence of what Owners Club stands for, community, quality, and identity, but evolves it into something more refined. This is the next era.”

- George Heaton, founder and creative director

What’s in the Owners Club collection?

Lightweight cottons, boxy fits, shorter cuffs, carbon finishing.

These are all new and improved techniques that our designs have seen throughout the year. After 18 months of learning we’ve been able to hone these designs for the launch of Owners Club reimagined.

The Owners Club reimagined pieces feature 5 colour ways with vintage finishing across our staple categories of hoodies, t shirts, joggers, and sweatshirts:

Faded Black: a washed tone with a soft blue grey tint, featured in our pull over hoodies for men, sweatshirts, rugby tops, t-shirts and joggers.

Smoked Rose: a deep red base with a washed finish, featured on our hoodies, sweatshirts, rugby tops and women’s joggers & baby tees.

Ice Grey: A cold sprayed grey tone with Icey blue water based screen print, featuring on our men’s Zip up hoodies, pull over hoodies, joggers, shorts and women’s baby tee.

Butter Cream: A warm, soft colourway that features in our zip up hoodie, Mens t shirt and 47’ hitch hat.

Flat white: A staple colourway to ease into the new standard of styling

Each silhouette in the collection follows a more cropped and boxy fitting that is lighter cotton than the classic owners club pieces.

Owners Club Women:

We've dedicated a collection towards the women's Owners Club range, designed to preserve the DNA and attitude of Owners Club while approaching it through a refined, feminine style.

Bringing a cropped and cosy carbon finish to our women's range. From a new cropped zip hoodie, to a reimagined 90's style baby tee, and wide leg sweatpants with a relaxed cuff.

Each piece features the same premium fabrication, colourways and finishing you'll find in our men's collection, but we've redefined the proportions, comfort, and wearability specifically for a female silhouette.

Owners Club Accessories:

Continuing to expand owners club, a collection of accessories will also be available to purchase in the same colour ways and style which include:

• Owners canvas Tote Bag
• Owners Caps
• Owners Socks

Expanding the lifestyle of owners club to everday wear that continue the narrative of owners club

Modelled by Mason Mount:

We’ve had the pleasure of being joined by Mason Mount, Manchester United and England Midfielder to star in the campaign. Mason’s story of discipline and confidence mirrors the ethos of Owners Club, a symbol of dedication, identity, and timeless British style.

Where did the Owners Club story begin?

George and Michael shared a childhood inspired by business and collections. Their father and grandfather started their own classical car garage 45 years ago. This business would often take George and Michael to weddings and shows that used the these vintage cars as part of a display.

Growing up they’d be surrounded by classic cars and subsequently shaping the thought that Michael had to start a concept that circled what it meant to be apart of REPRESENT.

Owners club stems from these ideals in their childhood and the passion that is shared between car owners and collectors, transcending into our clothing.

Owners club was built to give like-minded people a sense of belonging, a chance to be part of a collective movement and a bond that connect our roots to our audience.

‘For enthusiasts, by enthusiasts’

Manufactured in Portugal with cotton sourced from europe.

This represents our biggest step yet towards sustainability within Owners Club, reflecting our ongoing commitment to advancing our standards in craftsmanship, quality and fabric development.

 

Coming Soon: 22.10.25