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247 ATHLETES: WILLIAM GOODGE
247 athlete: William Goodge
For Will, it's never been about the race day glory everyone sees. It's about the foundation built through years of relentless training, the daily discipline that defines true performance, and the gear that supports every mile of the journey.
WHO IS WILLIAM GOODGE
William Goodge is a British ultra-endurance athlete, writer, and philanthropist whose remarkable physical feats and emotionally charged mission have positioned him as a singular force in both sport and culture.
William Goodge is a British ultra-endurance athlete, writer, and philanthropist whose remarkable physical feats and emotionally charged mission have positioned him as a singular force in both sport and culture.
His accomplishments in ultra-running are nothing short of historic. He is the fastest person to run across
Australia, completing the nearly 4,000km journey in an unrelenting show of human resilience. He also holds
the title of the fastest Brit to run across the United States, covering more than 3,000 miles from coast to
coast. Earlier, he completed a marathon in every county in England, a deeply personal challenge that laid the
foundation for his evolution into one of the most compelling figures in modern endurance sport
"247 resonates with my training because it builds into the narrative that it's more than just the event or the race – it's the foundation you build through days, months, weeks, years of training before those events that really count. That's what is the measure of a man."
- William Goodge
PUSH BOUNDARIES : CREATE STORIES
From the Australian outback to Iceland's unforgiving terrain, Will's selections tell the story of a runner who demands performance without compromise.
"Split shorts are what I always come back to. As a runner, split shorts are the best for me, the most free and comfortable option.
I really like the long sleeve tees. For jackets, I think the Round jackets are excellent—lightweight, breathable, and they block out any wind or rain.
The Race Will Run vests are a go-to for me as well. I'm usually in quite warm places, so they're perfect. I use them for everything."
247 Run
A minimalist, stripped back capsule, returning to the core of 247.
WILLIAM GOODGE: RECOVERY
For Will, recovery protocols are as crucial as the training itself, built around understanding what actually works for his body through years of experimentation and refinement.
Sleep: The Non-Negotiable Foundation
"Sleep's always going to be king," Will emphasizes, and for ultra marathon runners logging massive weekly mileage, quality sleep becomes the cornerstone of adaptation and performance.
Whether it's putting your phone down half an hour before bed, is it reading in bed, wearing an eye mask, all these bedtime routines can assist and target sleep development when needed.
These aren't luxury additions, they're performance necessities for athletes operating at the edge of human endurance.
Data-Driven Recovery Personalization
"Health and data trackers are a big one, just being able to understand my body and what actually works for me makes this a very personalized experience"
Will relies on biometric tracking to understand his individual recovery patterns. What works for one ultra runner might not translate to another, making personal data crucial for optimizing protocols. Heart rate variability, sleep quality metrics, and recovery scores inform daily training decisions and recovery interventions.
Heat and Cold Therapy
"Cold plunge and sauna I've always really loved those."
Temperature therapy forms a cornerstone of Will's recovery arsenal. The contrast between hot sauna sessions and cold plunges creates a powerful physiological response to reduce inflammation, improve circulation, and accelerating the body's natural recovery processes.
Circulation and Soft Tissue Work
"If you can get massages, do it. Move around the inflammation within your body. And if you can't, inflating compression boots are really good at doing the same thing."
Understanding that recovery is about circulation and moving metabolic waste products through the system is key.
Whether through professional massage therapy or compression technologies, the goal remains constant, enhanced blood flow and reduced muscular tension.
THE COLLECTION:
Will's go-to 247 essentials include split shorts for unrestricted movement, lightweight breathable jackets that block wind and rain, and race vests built for the heat, have carried him through some of the world's most challenging ultra marathons.
This collection brings together Will's expansive insights on training protocols, recovery strategies, and the gear that performs when it matters most. From his essential running kit recommendations to recovery protocols that prioritize sleep as king, discover what it takes to build a foundation for ultra endurance success.
247 By represent
A minimalist, stripped back capsule, returning to the core of 247.
