{"title":"New Arrivals","description":"\u003cp data-end=\"487\" data-start=\"126\"\u003e\u003cmeta charset=\"utf-8\"\u003eShop new arrivals at Represent. The latest additions to the collection across mainline, \u003ca href=\"\/collections\/collaborations\"\u003ecollaborations\u003c\/a\u003e, \u003ca href=\"\/collections\/mens-247\"\u003e247 performance\u003c\/a\u003e, \u003ca href=\"\/collections\/footwear-all\"\u003efootwear\u003c\/a\u003e, and \u003ca href=\"\/collections\/accessories\"\u003eaccessories\u003c\/a\u003e. From \u003ca href=\"\/collections\/t-shirts\"\u003egraphic tees\u003c\/a\u003e and \u003ca href=\"\/collections\/streetwear-hoodies\"\u003eheavyweight hoodies\u003c\/a\u003e to \u003ca href=\"\/collections\/denim\"\u003edenim\u003c\/a\u003e, \u003ca href=\"\/collections\/jackets\"\u003eouterwear\u003c\/a\u003e, and \u003ca href=\"\/collections\/spring-summer\"\u003eseasonal exclusives\u003c\/a\u003e, every new piece is built with the same premium construction and attention to detail.\u003c\/p\u003e\n\u003cp data-end=\"487\" data-start=\"126\"\u003e| |\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe latest drop brings the SS26 collection into its second phase, led by the Viper Room and Mel's Diner collaborations alongside the Pegasus range in mesh long sleeves, zip-through hoodies, and sweatshirts. Heaton Denim expands across six washes including jet black, heritage blue, and shadow, while the Rep-Cap introduces a new footwear silhouette in leather. Swim shorts, sunset flannels, and knit polos round out the warm-weather additions.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNew arrivals land regularly across mainline and 247. Explore the full Spring Summer '26 collection for the seasonal range, shop bestsellers for the pieces moving fastest, or browse new 247 arrivals for the latest performance drops. \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFrom everyday staples to statement silhouettes, each arrival is crafted with signature Represent detail and premium craftsmanship.\u003c\/p\u003e","products":[{"product_id":"247-pant-black","title":"247 Pant - Black","description":"\u003cp\u003eThe 247 Pant, a versatile cargo silhouette engineered for every environment. Constructed from a matte nylon fabric with technical 4-way stretch, these pants are built to move with you, whether you're commuting, training, or exploring the outdoors. Designed with functionality at the core, they feature spacious cargo pockets, secure zip fastenings, and adjustable details throughout.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eJet Black Colourway\u003c\/li\u003e\n\u003cli\u003eTechnical 4-Way Stretch Nylon\u003c\/li\u003e\n\u003cli\u003eZip Side Pockets\u003c\/li\u003e\n\u003cli\u003eLightweight Performance Fabric\u003c\/li\u003e\n\u003cli\u003eDual Cargo Pockets with Branded Zip Pullers\u003c\/li\u003e\n\u003cli\u003eSubtle Tonal Branding\u003c\/li\u003e\n\u003cli\u003eFaux Fly Construction\u003c\/li\u003e\n\u003cli\u003eElasticated Drawstring Waistband\u003c\/li\u003e\n\u003cli\u003eAdjustable Bungee Cord Hem\u003c\/li\u003e\n\u003cli\u003eWater Repellent Finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eComposition:\u003c\/strong\u003e 87% Nylon, 13% Elastane\u003c\/p\u003e\n\u003cp\u003eEvery day. Every scenario. Every purpose in mind.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModel Measurements:\u003c\/strong\u003e Model is 187cm and 75kg wearing size M\u003c\/p\u003e\n","brand":"247","offers":[{"title":"XS \/ Black","offer_id":40846807761088,"sku":"5056405826634","price":155.0,"currency_code":"EUR","in_stock":true},{"title":"S \/ Black","offer_id":40846807630016,"sku":"5056405826641","price":155.0,"currency_code":"EUR","in_stock":true},{"title":"M \/ Black","offer_id":40846807564480,"sku":"5056405826658","price":155.0,"currency_code":"EUR","in_stock":true},{"title":"L \/ Black","offer_id":40846807466176,"sku":"5056405826665","price":155.0,"currency_code":"EUR","in_stock":true},{"title":"XL \/ Black","offer_id":40846807695552,"sku":"5056405826672","price":155.0,"currency_code":"EUR","in_stock":true},{"title":"XXL \/ Black","offer_id":40846807826624,"sku":"5056405826689","price":155.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/7820\/6912\/files\/NEWESTSCALINGDOCUSETHIS_0006_f7bg.jpg?v=1779351151"},{"product_id":"247-trail-short-jet-black","title":"247 Trail Short - Jet Black","description":"\u003cp\u003eIntroducing the 247 Trail Shorts in Jet Black, a luxury 2-in-1 short style with 4-way stretch for unrestricted movement, enhancing your running or training experience throughout every workout session. \u003c\/p\u003e\n\u003cp\u003eThe 247 Trail Shorts have a stretch ripstop outer, a lightweight and breathable layer with 5-inch inseam for optimal freedom of movement, and a lightweight internal tight. The outer short has our 247 number branding to the front and 247 logo to the back. Bonded hems maintain a clean finish throughout.\u003c\/p\u003e\n\u003cp\u003eThe Trail Shorts feature a self fabric yoke to hold a t-shirt or our 247 Towel as you train, zip pockets to the side and back, and a rear bonded pocket to the undershort.\u003c\/p\u003e\n\u003cp\u003eThese shorts were engineered to be worn both on race days and training days. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e2-in-1 Trail Shorts\u003c\/li\u003e\n\u003cli\u003eJet Black\u003c\/li\u003e\n\u003cli\u003e4-Way Stretch\u003c\/li\u003e\n\u003cli\u003eStretch Ripstop Outer\u003c\/li\u003e\n\u003cli\u003e5-Inch Inseam \u003c\/li\u003e\n\u003cli\u003eInternal Tight\u003c\/li\u003e\n\u003cli\u003e247 Branded Waistband\u003c\/li\u003e\n\u003cli\u003e3 Zip Pockets to Outer\u003c\/li\u003e\n\u003cli\u003eBonded Pocket to Undershort\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eModel is 187cm and 76kg wearing size Medium\u003c\/p\u003e\n\u003cp\u003eComposition\u003cbr\u003eOuter: 80% Nylon, 20% Elastane\u003cbr\u003eInner: 85% Polyester, 15% Nylon\u003cbr\u003eProduct Style Code: 247M724-01\u003c\/p\u003e\n","brand":"247","offers":[{"title":"XS \/ Jet Black","offer_id":44589805895872,"sku":"5056680060594","price":110.0,"currency_code":"EUR","in_stock":true},{"title":"S \/ Jet Black","offer_id":44589805928640,"sku":"5056680060600","price":110.0,"currency_code":"EUR","in_stock":false},{"title":"M \/ Jet Black","offer_id":44589805961408,"sku":"5056680060617","price":110.0,"currency_code":"EUR","in_stock":false},{"title":"L \/ Jet Black","offer_id":44589805994176,"sku":"5056680060624","price":110.0,"currency_code":"EUR","in_stock":true},{"title":"XL \/ Jet Black","offer_id":44589806026944,"sku":"5056680060631","price":110.0,"currency_code":"EUR","in_stock":false},{"title":"XXL \/ Jet Black","offer_id":44589806059712,"sku":"5056680060648","price":110.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/7820\/6912\/files\/HL_dUCRAMHC-5RT7-3NvAdbpPh396Xibz36H1qQnlZI.jpg?v=1779351090"},{"product_id":"represent-amsterdam-hoodie-black","title":"Represent Amsterdam Hoodie - Black","description":"\u003cp\u003eIntroducing the Represent Amsterdam Hoodie in Black, a boxy oversized silhouette crafted from heavyweight cotton with a brushed interior and carbon finish. Designed with the same refined fit as our Owners Club core, it carries a dedicated Amsterdam graphic in gothic arch lettering with bold orange detailing and a \"Patrons Only\" script — a nod to the community that defines the city.\u003c\/p\u003e\n\u003cp\u003eFeaturing a double layer hood with drawstring eyelets, kangaroo pocket with Represent metal bar, drawn-in waistband and 2x1 ribbed cuffs and hem. Finished with a soft water-based screen print to the chest and a large-scale back graphic for a bold, lived-in feel.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBlack Colourway\u003c\/li\u003e\n\u003cli\u003eOversized, Boxy Fit\u003c\/li\u003e\n\u003cli\u003e380GSM Heavyweight Cotton\u003c\/li\u003e\n\u003cli\u003eBrushed Interior with Carbon Finish\u003c\/li\u003e\n\u003cli\u003eDouble Layer Hood with Drawstring Eyelets\u003c\/li\u003e\n\u003cli\u003e2x1 Ribbed Cuffs and Hem\u003c\/li\u003e\n\u003cli\u003eDrawn-In Waistband\u003c\/li\u003e\n\u003cli\u003eKangaroo Pocket with Represent Metal Bar\u003c\/li\u003e\n\u003cli\u003eSoft Water-Based Screen Print Graphic\u003c\/li\u003e\n\u003cli\u003eAmsterdam Patrons Only Graphic\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eComposition:\u003c\/strong\u003e 100% Cotton\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Care:\u003c\/strong\u003e Wash inside out at 30°C\u003cbr\u003eDo not tumble dry\u003cbr\u003eCool iron on reverse\u003cbr\u003eDo not iron on print\u003c\/p\u003e\n","brand":"FW24 Other","offers":[{"title":"XS \/ Black","offer_id":45539671507136,"sku":"5063467032095","price":190.0,"currency_code":"EUR","in_stock":true},{"title":"S \/ Black","offer_id":45539671539904,"sku":"5063467032101","price":190.0,"currency_code":"EUR","in_stock":true},{"title":"M \/ Black","offer_id":45539671572672,"sku":"5063467032118","price":190.0,"currency_code":"EUR","in_stock":true},{"title":"L \/ Black","offer_id":45539671605440,"sku":"5063467032125","price":190.0,"currency_code":"EUR","in_stock":true},{"title":"XL \/ Black","offer_id":45539671638208,"sku":"5063467032132","price":190.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/7820\/6912\/files\/REPRESENTAMSTERDAM00001.jpg?v=1777301832"},{"product_id":"represent-x-oasis-owners-club-t-shirt-flat-white","title":"Represent X Oasis Owners Club T-Shirt - Flat White","description":"\u003cp\u003eIntroducing the Represent x Oasis Owners’ Club T-Shirt in Flat White. Designed to celebrate the 30 year anniversary of Definitely Maybe, the t-shirt showcases a back graphic of the fly postered Oasis band artwork with a tactile feel to the print, with the poster peeling off to reveal the iconic Represent Owners’ Club branding. To the front is a dual print of the Oasis box logo in a high density print, and the Owners’ Club logo.\u003c\/p\u003e\n\u003cp\u003eThe t-shirt is in our standard oversized fit. It is finished with a Represent metal bar to the pocket.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRepresent x Oasis Owners’ Club T-Shirt\u003c\/li\u003e\n\u003cli\u003eFlat White\u003c\/li\u003e\n\u003cli\u003eOversized Fit\u003c\/li\u003e\n\u003cli\u003eFly Postered Oasis Artwork\u003c\/li\u003e\n\u003cli\u003eOwners’ Club Branding\u003c\/li\u003e\n\u003cli\u003eRepresent Metal Bar Logo\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eComposition: 100% Cotton\u003c\/p\u003e\n\u003cp\u003eModel is 185cm and 76kg wearing size M\u003cbr\u003eProduct Style Code: OCM100009-72\u003c\/p\u003e","brand":"FW24 Other","offers":[{"title":"XS \/ Flat White","offer_id":53525793014141,"sku":"5063467072893","price":115.0,"currency_code":"EUR","in_stock":true},{"title":"S \/ Flat White","offer_id":53525793046909,"sku":"5063467072909","price":115.0,"currency_code":"EUR","in_stock":true},{"title":"M \/ Flat White","offer_id":53525793079677,"sku":"5063467072916","price":115.0,"currency_code":"EUR","in_stock":true},{"title":"L \/ Flat White","offer_id":53525793112445,"sku":"5063467072923","price":115.0,"currency_code":"EUR","in_stock":true},{"title":"XL \/ Flat White","offer_id":53525793145213,"sku":"5063467072930","price":115.0,"currency_code":"EUR","in_stock":true},{"title":"XXL \/ Flat White","offer_id":53525793177981,"sku":"5063467072947","price":115.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/7820\/6912\/files\/WEBRESRESCALED_0007_F7BG.jpg?v=1764326968"},{"product_id":"represent-x-47-england-cap-aged-black","title":"Represent X 47 EngLAnd Cap - Aged Black","description":"\u003cp\u003eIntroducing the Represent X 47 EngLAnd Cap in Aged Black, a distressed HITCH silhouette that captures the duality of England and LA. Finished with vintage fading and sun-bleached distressing, the cap features flat-white chain-stitch embroidery in Chicano-inspired script, symbolising the West Coast influence within the collection. Designed with an unstructured crown, antique hardware, and adjustable strap, this piece embodies the lived-in aesthetic Represent is known for.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAged Black Colourway\u003c\/li\u003e\n\u003cli\u003eDistressed HITCH Silhouette\u003c\/li\u003e\n\u003cli\u003eChain-Stitch EngLAnd Script Embroidery\u003c\/li\u003e\n\u003cli\u003eUnstructured Construction\u003c\/li\u003e\n\u003cli\u003eAdjustable Strap with Antique Hardware\u003c\/li\u003e\n\u003cli\u003e’47 Side Embroidery Detailing\u003c\/li\u003e\n\u003cli\u003eRepresent “R” Branding\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eComposition:\u003c\/strong\u003e 100% Cotton\u003c\/p\u003e\n","brand":"EngLAnd","offers":[{"title":"One Size \/ Aged Black","offer_id":56118326624637,"sku":"5063467178465","price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/7820\/6912\/files\/t_NS4uh5s6boFv8ePUq-G5W3Xrpu1tmajcikYkK0kNM.jpg?v=1755591751"},{"product_id":"represent-x-47-england-old-english-cap-jet-black","title":"Represent X 47 EngLAnd Old English Cap - Jet Black","description":"\u003cp\u003eIntroducing the Represent X 47 EngLAnd Old English Cap in Jet Black, a clean and timeless addition to the EngLAnd collection. Crafted in the HITCH silhouette, it features bold chain-stitch embroidery in Old English typography, celebrating England’s heritage while nodding to LA culture. The crisp black and white design offers a versatile, everyday finish, complete with antique hardware, an adjustable strap, and unstructured crown for effortless wear.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eJet Black Colourway\u003c\/li\u003e\n\u003cli\u003eOld English Chain-Stitch Embroidery\u003c\/li\u003e\n\u003cli\u003eHITCH Silhouette\u003c\/li\u003e\n\u003cli\u003eUnstructured Construction\u003c\/li\u003e\n\u003cli\u003eAdjustable Strap with Antique Hardware\u003c\/li\u003e\n\u003cli\u003e’47 Side Embroidery Detailing\u003c\/li\u003e\n\u003cli\u003eRepresent “R” Branding\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eComposition:\u003c\/strong\u003e 100% Cotton\u003c\/p\u003e\n","brand":"EngLAnd","offers":[{"title":"One Size \/ Jet Black","offer_id":56118326755709,"sku":"5063467178441","price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/7820\/6912\/files\/xZrrvT8ESxeboEE40jErsN7t0oUaJkaZWpDqOwOkjZM_c3b341bb-1b18-4f26-8820-881a398dc739.jpg?v=1764338777"},{"product_id":"represent-x-47-england-old-english-cap-washed-navy","title":"Represent X 47 EngLAnd Old English Cap - Washed Navy","description":"\u003cp\u003eIntroducing the Represent X 47 EngLAnd Old English Cap in Washed Navy, a distressed HITCH silhouette built with vintage character. Crafted in an aged navy tone, the cap features sun-faded detailing and subtle distressing for a lived-in feel. Flat-white chain-stitch embroidery in Old English typography celebrates English heritage while drawing contrast against the West Coast inspiration behind the collection. Finished with an unstructured crown, antique hardware, and adjustable strap for a relaxed fit.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWashed Navy Colourway\u003c\/li\u003e\n\u003cli\u003eDistressed HITCH Silhouette\u003c\/li\u003e\n\u003cli\u003eOld English Chain-Stitch Embroidery\u003c\/li\u003e\n\u003cli\u003eVintage Fade \u0026amp; Sun-Worn Detailing\u003c\/li\u003e\n\u003cli\u003eUnstructured Construction\u003c\/li\u003e\n\u003cli\u003eAdjustable Strap with Antique Hardware\u003c\/li\u003e\n\u003cli\u003e’47 Side Embroidery Detailing\u003c\/li\u003e\n\u003cli\u003eRepresent “R” Branding\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eComposition:\u003c\/strong\u003e 100% Cotton\u003c\/p\u003e\n","brand":"EngLAnd","offers":[{"title":"One Size \/ Washed Navy","offer_id":56118326854013,"sku":"5063467178458","price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/7820\/6912\/files\/rCITIyC1q1IOSk2lg6Y5nwQSUZrPGFmzVbkURJQihyc.jpg?v=1755591799"},{"product_id":"247-on-a-mission-long-sleeve-t-shirt-jet-black","title":"247 On A Mission Long Sleeve T-Shirt - Jet Black","description":"\u003cp\u003eIntroducing the 247 On A Mission Long Sleeve T-Shirt in Jet Black, a relaxed performance layer crafted from soft heavyweight cotton. Designed as part of the 247 training system, the silhouette offers a non-restrictive oversized fit, making it ideal for warm-ups, conditioning sessions or everyday wear. Subtle distressing at the collar and body adds a worn-in finish, complemented by the On a Mission chest graphic and tonal 247 branding to the back.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eJet Black Colourway\u003c\/li\u003e\n\u003cli\u003eSoft Heavyweight Cotton Jersey\u003c\/li\u003e\n\u003cli\u003eOversized Long Sleeve Training Fit\u003c\/li\u003e\n\u003cli\u003eOn a Mission Chest Graphic\u003c\/li\u003e\n\u003cli\u003eTonal 247 Back Branding\u003c\/li\u003e\n\u003cli\u003eDistressed Collar and Body Detailing\u003c\/li\u003e\n\u003cli\u003eTwin Needle Hem and Cuff Finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eComposition:\u003c\/strong\u003e 100% Cotton\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eModel Measurements:\u003c\/strong\u003e Model is 187cm and 75kg wearing size M\u003c\/p\u003e\n","brand":"247","offers":[{"title":"XXS \/ Jet Black","offer_id":56677355323773,"sku":"5063467206335","price":100.0,"currency_code":"EUR","in_stock":false},{"title":"XS \/ Jet Black","offer_id":56677355356541,"sku":"5063467206342","price":100.0,"currency_code":"EUR","in_stock":false},{"title":"S \/ Jet Black","offer_id":56677355389309,"sku":"5063467206359","price":100.0,"currency_code":"EUR","in_stock":false},{"title":"M \/ Jet Black","offer_id":56677355422077,"sku":"5063467206366","price":100.0,"currency_code":"EUR","in_stock":false},{"title":"L \/ Jet Black","offer_id":56677355454845,"sku":"5063467206373","price":100.0,"currency_code":"EUR","in_stock":false},{"title":"XL \/ Jet Black","offer_id":56677355487613,"sku":"5063467206380","price":100.0,"currency_code":"EUR","in_stock":false},{"title":"XXL \/ Jet Black","offer_id":56677355520381,"sku":"5063467206397","price":100.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/7820\/6912\/files\/jZvHpxlsK-51MlSGdgPIdDA-FXQRfr4y6GXWsF5f8zo.jpg?v=1779351184"},{"product_id":"247-on-a-mission-t-shirt-jet-black","title":"247 On A Mission T-Shirt - Jet Black","description":"\u003cp\u003eIntroducing the 247 On A Mission T-Shirt in Jet Black, a relaxed training silhouette crafted from a soft, weighty cotton jersey. Designed for everyday wear within the 247 system, the t-shirt features subtle distressing at the collar for a worn-in finish, paired with the On a Mission graphic to the chest and tonal 247 branding at the back. 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